The Shift Towards Mobile Responsive Websites in 2015

The Shift Towards Mobile Responsive Websites in 2015

2014 marked the year when for the first time in the history of the internet, more people were online from their smart devices than PCs and laptops. When we put into perspective that a grand 85% of the world’s population already has access to the internet, it’s then that we realise that opportunities in the smart devices industry are only growing.

Smart phones started to surface in the late 2000s. However, it was not until early 2011 that website owners started to realise that more people were accessing the internet from their mobile devices. The increasing availability of internet service providers, Wi-Fi hotspots, and sales of smart phones has now transformed the landscape of online marketing. While the shift to mobile responsive websites started as early as 2011, let’s take a look at its implications and impact in 2015.

Increasing Lead Prospects

It comes as little surprise that a modern day business today has a website, social media pages, active newsletters, and ongoing promotional campaigns for leads and analytics. Having a mobile responsive website allows that same business to capture an even larger audience.

To elaborate, a mobile responsive website is smart device friendly, and contains all the functionality that is available in the conventional website. Now considering that more people are accessing the web from their mobile devices in 2015 than ever, this can help a business increase its lead prospects by an unprecedented margin. In other words, you get more visits, more clicks, more leads, and the prospect for more conversions!

The Challenges

We also have to take into account the challenges websites can face with their transition to responsiveness. The biggest challenge is of course maintaining ‘responsiveness’ in the sense that the website loads quickly, is comprehensively integrated for mobile viewing, and does not crash. While it is true that more and more people are accessing the web from their smart devices, the bulk of online activity is limited to social media, media sites, and applications.

The time it takes for a website to load is very crucial in helping to reduce its bounce rate. Many website owners have suggested that making their website responsive has not really helped them welcome as large a market as they initially perceived. This is because some websites, for instance parallax, are generally accompanied with rich content including images, graphics, fonts, and whatnot. This can be particularly challenging when integrating responsiveness. And when we take the ever increasing security challenges into perspective, shifting to mobile responsive websites makes the decision even more difficult.

Conclusion

There is no denying that the future of the internet is in mobile and smart devices like smart phones, tablets, wearable tech, and so on. More and more websites will continue to shift towards responsiveness to gain access to larger audiences both domestically and globally. However, we cannot, and should not, disregard or downplay that factors that affect the integration of websites for mobile friendly use. For those who have successfully managed to make the shift, they have entered a market which is still in its early ‘cash cow’ years.

What is Google AdSense?

What is Google AdSense?

Google AdSense
is one of the most comprehensive tools to monetize your online activity, but it’s not something that should be taken lightly or as a quick fix for your finances. Google AdSense is basically a program for website owners and bloggers to earn money through their websites and blogs by allowing Google do display its ads. For instance, when you visit a content driven website like 9gag, you will see various ads, which are actually placed by Google.

How Can I Monetize My Blog Or Website With Google AdSense?

Google AdSense is basically letting you get a small percentage of the big cut that it makes through advertisements. There are two types of money making features on Google AdSense, namely:

  • Impressions – based on the number of views on a page of post that features ads
  • Clicks – based on the number of clicks on ads by your website visitors

Once you sign up for Google AdSense, you will receive a code with your new account. Use the code on your website or blog and you’re ready to start earning. You can also customize the way how ads look on your web pages, where they pop up and what kinds of ads are on display. Yes, you can choose what type of ads you want on your website. Once you reach the $100 minimum threshold, Google will either transfer the amount to your bank account or will send you a paper check.

Can I Apply?

Google AdSense works best for bloggers and website owners that use Blogger, as the blogging platform is a subsidiary of the Google family. Adsense also works well with WordPress. You can easily integrate AdSense with WordPress and Blogger and start making money with each impression and click.

Once your application has been approved, you will receive the code for your website which you place anywhere you like. You can also use WordPress plug-ins for more effective ad placement. On the other hand, if you are a free WordPress user, in other words a blogger, you can’t use Google AdSense. That said you can buy WordAds once you have your personal domain. Hence, Google AdSense works best for users of Blogger and self hosted WordPress.

Can I Make Sustained Income from Google AdSense?

You can make a good living from Google AdSense, but you can’t get rich in a flash. It can take you from hours to days and even months before you make your first couple of dollars on your blog or website. That said you can end up making more than $100s in one month as well. It depends on various factors.

For instance, the traffic that your website receives, the keywords visitors search for, the number of visitors who click certain ads and the quality of ads on your website will all have implications on how much you end up making from Google AdSense on a timely basis. The value of the clicks also changes on a daily basis. For instance, if a click is valued at 10 cents on a one day, it can go up to $2 on another.

5 Ways to Make Money on the Internet

5 Ways to Make Money on the Internet

There is more to the internet than games and abundant information, as you might have realized with the countless ads being displayed on your browser, claiming something like:

‘David earns $99 per hour from his home, and you can too!’

So probably, the reason why you’re here is because you, just like me, and everyone else out there, needs money to survive the rather suspect economic times of today. Thankfully for us, we have the internet at our homes so we can all start earning money online. But then if you keep taking breaks for social media brainless scrolling and start playing and inviting your friends to Farmville, then you are better off becoming a game tester. So without further ado, here are the top 5 ways you can earn money online!

Blogging

If you are passionate about something other than keyboard fighting, turn that into words and turn your words into blogs. Blogging over a period of time can be a profitable way to earn money from the comfort of your home and tell exaggerated stories about your life or about different subjects. Start blogging and see how you fare off. If you start getting healthy traffic, use Google AdSense to allow sponsored links on your blog. This will allow you to earn money with each click on those ads. If your blog is making news around the web, consider taking it up fulltime!

Domain Flipping

Domain name flipping is quite lucrative and is similar to what happens in real estate. Just as real estate investors buy properties and sell them for profits, you can start buying domains and start selling them for huge profits. How? Well you can start off by searching for keywords that are popular or trending, and start looking for domains that compliment the keywords. I know it sound simple and it really is, but you will have to stay active. For instance, bird-cage.com was bought for $1,800 in 2005, and sold for a massive $173,000 in 2007!

Taking Online Surveys

Just go to Google and type online surveys. You will see various links to surveys but choose the ones that pay money. All you have to do is complete the survey and wait for the cash to arrive in your bank account.

Customer Service Representative

Since you’re more like a stay at home person who’s looking to make money online, why not get involved in the customer service industry. Start looking for customer service jobs that you can do from your home and you will be surprised to see the openings. Your responsibilities will include live chat, sales, and support, but at the end of the day, customer service representatives rake in good money!

Freelancing

Many people are of the opinion that freelancing is just like blogging but there are differences. For instance, freelancer can be graphic designer, a web designer, an SEO expert, and even a blogger. Freelancers have the freedom to choose who they work with, how they work, and how they receive their payments. Websites like elance, payoneer, and odesk offer aspiring freelancers the opportunity to earn a lively income regardless of where they are!