What is S.E.O?
S.E.O is an acronym for “Search Engine Optimisation” or “Search Engine Optimiser.”
In short, a website with a well planned and executed S.E.O program will rank higher and show higher in web search site results.
Business Cherub employs a 34 point check across S.E.O to get the results that you want!
Structure – Do pages use structured data to enhance listings?
Titles – Do HTML title tags contain keywords relevant to page topics?
Description – Do meta description tags describe what pages are about?
Headers – Do headlines and subheads use header tags with relevant keywords?
Excessive words use- Do you excessively use words you want pages to be found for?
Design of website – Does design of the website interfere with keywords you want your pages to be found for?
Quality – Are pages well written and have substantial quality content?
Research – Have you researched the keywords people may use to find your content?
Words – Do pages use words and phrases you hope they’ll be found for?
Engage – Do visitors spend time reading or leave just as quickly?
Fresh – Are pages fresh and about “current and in demand” topics?
Thin – Is content lacking substance and relevancy?
Ads – Are advertisements excessive to the point it interferes with a viewers experience?
Crawl – Can search engines “crawl” pages on site?
Duplicate – When duplication of content is prevalent on your website, you may suffer rankings and traffic losses, and search engines provide less relevant results.
Speed – Does your website load and perform to high standard?
URLS – Are URL’s short and contain meaningful keywords to page topics?
Mobile – Is your website responsive to different web devices such as mobile, tablet and laptop users?
Use of antiquated or Black Hat techniques – Have previous SEO consultants performed antiquated or Black Hat techniques such as Cloaking to penalise your webiste?
Quality Links – Are websites linked to yours from trusted, quality, or respected websites
Text – Do links pointing at pages use words you hope they’ll be found for?
Number – Do many links point at your web pages?
Paid – Have you purchased links in hopes of better rankings?
Spam – Have you created many links by spamming blogs, forums or other places?
Authority – Do links, shares and other factors make site a trusted authority.
History – Has site or its domain been around a long time, operating in the same way?
Identity – Does site use means to verify its identity and that of authors?
Piracy – Has site been flagged for hosting pirated content?
Reputation – Do those respected on social networks share your content?
Shares – Do many share your content on social networks?
Country – What country is someone located in?
Locality – What city or local area is someone located in?
History – Has someone regularly visited your site or socially favoured it?
Social – Have your friends socially favoured the site?
Click on Search Engine Marketing (S.E.M) for your Search Engine Marketing requirements.
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